JetSmarter Private Aviation

Written By Apollonia Keys

Category
Luxury brand ambassadorship, CSR, membership growth, experiential community-building

Context

JetSmarter appointed Apollonia as an international ambassador to support the launch of its London headquarters and to shape a community-driven, socially conscious layer around the brand.

Apollonia’s role

She helped create a CSR division that encouraged education around community building and sustainability. She also developed a dinner series titled Community + Conversations: “How to Make Powerful Connections in the Sky”.

This included: - dinners in Los Angeles and London - pop-ups at Monaco Grand Prix and Cannes Film Festival - community and membership-oriented experiential touchpoints - alignment between ultra-luxury travel and a more conscious lifestyle narrative

Results / proof points

  • strategic partnerships

  • new memberships

  • incentive programs

  • elevated brand positioning through community-led luxury experiences

Apollonia Keys https://www.apolloniakeys.com
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