Apollonia Keys Anne-Marie Martinez has spent more than two decades at the intersection of luxury hospitality, entertainment, and cultural strategy. Her work has been shaped through the creation of environments, narratives, and experiences that influence how sophisticated audiences engage with place.

Her background in luxury nightlife, hospitality, and entertainment informs a distinct understanding of human behavior—how atmosphere, timing, community, and story come together to create experiences that resonate and endure. This perspective carries through her advisory work, where brand, space, and experience are considered as one integrated system.

As the founder of AMI Global, a boutique PR and brand advisory agency, she has advised developers, hotel groups, and lifestyle brands across five continents, supporting the positioning of assets within a broader cultural and experiential context.

Her work is guided by a central principle: defining what a place represents to the people it is designed for. When that clarity is established—across programming, partnerships, narrative, and community—the foundation for long-term relevance and value is created.

In parallel, she is a speaker, on-camera personality, and curator of intimate salon-style gatherings for founders, creatives, and hospitality leaders. Her commentary has appeared in Forbes México, Fox Business, Gulf News, Emirates Woman, and Ibiza Global Radio. She also collaborated on the series Belief, exploring humanity’s search for meaning and connection.