Music World Cup / Grammys environment

Written By Apollonia Keys

Category:
Brand development, event activation, celebrity / VIP relations, goodwill ambassadorship

Context

The company needed visibility in a major cultural moment and stronger association with music-industry and media audiences.

Apollonia’s role

As acting goodwill ambassador, Apollonia introduced the UAE national CEO Talal Thabet and the digital platform Music World Cup at the 57th Grammy Awards in Los Angeles. She also produced a special event at Soho House with music executives and media in attendance.

Results / proof points

  • positive press from Revolt TV, Bloomberg, OK Magazine, Sirius Radio, and TMZ

  • sponsorship opportunities

Apollonia Keys https://www.apolloniakeys.com
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