Profound Investments

Written By Apollonia Keys

Category:
Expansion strategy, media tour strategy, executive visibility, PR and communications

Context

Profound Investments was seeking strategic visibility and opportunities around the chairman’s media presence and the announcement of a digital music platform during the 2015 Grammys environment.

Apollonia’s role

AMI advised on: - franchise and concept-related opportunities - audits and international brand expansion possibilities - U.S. PR strategy for the chairman’s media tour - positioning of the platform for the American media landscape

Results / proof points

  • positive press coverage generated across TV, radio, and publications

  • interviews with Revolt TV, Bloomberg, OK Magazine, Sirius Radio, and TMZ

  • sponsorship opportunities

  • new business opportunities between Los Angeles and Dubai

Why this case study matters

This project highlights Apollonia’s fluency in: - media strategy - executive positioning - cross-market communications - leveraging major cultural moments for business visibility

Apollonia Keys https://www.apolloniakeys.com
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