Cavalli54 Dinner Party / Cavalli Club Dubai

Written By Apollonia Keys

Category:
Brand repositioning, communications strategy, celebrity and VIP relations, event-led perception shift

Context

The goal was to revive interest and restore glamour around the Cavalli Club brand in Dubai.

Apollonia’s role

She created a campaign and event concept in 2013 called “Bringing Back the Glamour”, a Studio 54 homage dinner experience featuring live international shows and entertainment.

Results / proof points

  • original clients began revisiting the venue

  • $75K in sponsorship from Peroni Beer

  • celebrity attendance including Mario Cipollini, Yasmine Petty, Charbel Zoe, and Roberto Cavalli

Apollonia Keys https://www.apolloniakeys.com
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