The ONE Group / Gansevoort Hotel Group / Bagatelle Turks & Caicos

Written By Apollonia Keys

Category:
Marketing, events, celebrity and VIP relations, business development, destination positioning

Context

The mandate was to increase F&B and hotel sales while helping make Turks & Caicos “the place to be.”

Apollonia’s role

She created experience packages and bespoke event activations around the concept “The Fabulous Life.”

Her role included: - branding and marketing strategy - programming for Gansevoort Hotel Group and Bagatelle Restaurant in Turks & Caicos - brand activations in New York during New York Fashion Week to introduce new audiences - securing press-worthy attendees and celebrity presence

Results / proof points

  • brand awareness growth

  • new business development

  • audience expansion

  • positive travel-industry press reviews

  • celebrity and VIP attendance including Amar’e Stoudemire, Kelly Rowland, La La Anthony, Condé Nast / Architectural Digest, and sports anchor Bruce Beck

Apollonia Keys https://www.apolloniakeys.com
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