Leading Ladies Luncheon / Cavalli Café empowerment session

Category: Brand development, event ideation, communications strategy, female audience programming

Context

The concept needed to appeal to a local female audience in a context where alcohol was not served, creating a different kind of value proposition for the venue.

Apollonia’s role

She procured a ladies empowerment event that encouraged mentorship through a local influencer network and offered guests access to the new venue before it officially opened.

Results / proof points

• influential female guest list

• business development and lead generation

• emotional connection and unique content