AFLORA Luxury Wellness Living Residence

Written By Apollonia Keys

Category:
360 advisory, hospitality launch strategy, F&B marketing, program development, experience conceptualization

Context

AFLORA sat at the intersection of wellness, lifestyle, and experiential hospitality. The need was not just a launch, but a holistic identity and ecosystem that could be felt across multiple touchpoints.

Apollonia’s role

AMI provided a 360-degree holistic approach combining: - advisory - communications and sales strategy - F&B brand marketing consulting - program development - event conceptualization

Specific components

  • launch of AFLORA’s restaurant PANZA through a themed brunch event

  • artist residency program with Dubai-based artist Marta Lamovsek and her Sacred Queendom exhibition

  • open-air concert series with local musician Camilo Nu

  • special Astral Travel experience to launch the wellness temple

Strategic value of her work

Apollonia helped shape AFLORA as more than a property. She helped create an ecosystem of story, events, programming, and atmosphere that could support its positioning as a wellness-led destination.

Apollonia Keys https://www.apolloniakeys.com
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