Greenhouse NYC
Category:
Events, celebrity/media strategy, partnership development, revenue generation
Context
Greenhouse needed concept expansion, greater awareness, and stronger revenue opportunities through events.
Apollonia’s role
She supported expansion through celebrity, media, and charity events and aligned the eco-friendly nightclub with environmental, government, and charity organizations.
Results / proof points
more than $250K in revenue
global media recognition
international press coverage
hotel partnerships and concierge incentive programs for tourists

